The results showed a correlation between the widespread penetration of Internet media with shopping behaviors in Asia Pacific. Relationship ie, online shopping even more loved.
Says the findings show, The Visa eCommerce Consumer Monitor Q2 2009, conducted by Visa.
The study was conducted in five countries, namely China, Singapore, Japan, Korea, Australia, and India. Population of respondents aged 18-49 years.
The results showed that nine out of ten people who participate in the Visa Monitor Consumer eCommerce said they had shopped online in the last 12 months. This amount is experiencing growth, if in quarter I-2009 only 89 per cent recorded a 94 per cent now.
Perkuartal growth, when compared with other respondents, China and India recorded the largest increase in online shopping during the last six months.
Visa eCommerce Regional Head Asia Pacific, said with the emergence of the middle class and increasing Internet penetration in China and India, it is not surprising. “That more people in the new market will be online and explore the benefits offered by eCommerce,” said he, in a written statement in Jakarta, Wednesday (16/12/2009).
Most popular items purchased online in the last 12 months is the clothes / shoes (55 percent), books (50 percent) and download music (49 percent)
The results of the monitor found that the main reason for shopping online is being able to shop at any time (80 percent), price comparison and save money (79 percent), can find and compare products with ease (78 percent) and search for bargains (75 percent).
One in two respondents (51 percent) say that Visa is the best payment product as a whole to shop online.
The number of people in Asia Pacific who have access to the Internet increased by 22 percent during the period September 2008 until September 2009. China led the growth as much as 31 percent followed by Japan (18 percent) and India (17 percent).
Seeing the trend that occurred in the last quarter, more consumers in the Asia Pacific region who shopped at sites abroad than ever before. Monitor results found that one-third (39 percent) of respondents in this area choose to shop online on overseas sites. China and India recorded the largest increase in cross-border shopping in this area.
